Meet us

Business operators who happen to be AI native.

The AI solutions partner that accelerates your business.

Companies feel like they must adopt AI, so they rush straight in. Trouble is, it's being shoved into business by tech vendors rather than seamlessly integrated by businesspeople driven by real ROI.

That's the Different Day difference.

See how we work

Operators who lived these problems.Technologists who know how to fix them.

Leadership team

Lauri Kien Kotcher

CEO & Co-Founder

Lauri brings a singular set of career experiences to her role as CEO of Different Day, rendering her uniquely positioned to lead an AI solutions company focused on enabling rapid and scalable transformation to the middle-market.

Soon after earning a JD and MBA at Stanford, Lauri joined McKinsey and became a partner with domain expertise in retail and consumer products. After more than a decade she left McKinsey for CMO roles at the consumer health business at Pfizer and Godiva.

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Lauri's CMO tenure was marked by great success at bringing innovation and share gains to legendary American brands. Her next step was entrepreneurial life, becoming CEO at hello products, which was acquired by Colgate for 7x revenue. From there she moved on to the Shade Store, where she brought technological innovation to this leader in home decor.

Finally, before co-founding Different Day, Lauri was CEO at quip, which earned TIME's Best Invention of 2025.

Lauri is a Board member at FreshPet, has served as a Senior Advisor to L Catterton, is an active angel investor with a focus on female-founded business, and is known and loved as a mentor and coach to women in all aspects of business.

LinkedIn profile of Lauri Kien Kotcher

Louis Kreisberg

Co-Founder

Louis Kreisberg is the lead investor and co-founder of Different Day. His diverse experience draws upon a deep understanding of business systems, how capital finds opportunity, across a broad topography of categories.

Lou has invested in more than 150 businesses and is viewed as a trusted advisor by founders and CEOs, who, despite his many commitments, have no trouble getting an email responded to. Some of the companies that Lou's keen eye identified, and that have benefited from his counsel, include Magic Spoon, Malk, Carta, Cera Care, and Aviation Gin.

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Lou's involvement with Aviation, working with Ryan Reynolds, came through his role at Rotor Capital, where he is a partner along with industry legends Brian Finn and John Howard.

Lou also serves as a trusted navigator for many of America's most distinguished families. In addition, Lou is a long-time trustee and member of the board of advisors to the Foundation Fighting Blindness.

As someone who has watched business shape-shift for decades, Lou recognizes that AI is driving transformation in ways not seen since The Industrial Revolution. He believes Different Day's singular focus on AI's ability to build practical and actionable intelligence systems for global middle-market companies is game-changing on every level.

LinkedIn profile of Louis Kreisberg

Adam Hanft

Strategic and Growth Advisor

Adam brings a broad set of skills to his advisory role at Different Day. His career spans public company boardrooms, venture investing, brand building, creative development, media commentary, and strategic communications. Through that work, his clients come to understand not only what people think, but why they think it, and how to change their minds.

Adam serves on the boards of directors of The Scotts Miracle-Gro Company and 1-800-Flowers.com. He is also a Venture Partner at Shine Capital, working with founders and emerging companies on growth, positioning, and market strategy.

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In 2008, Adam was asked by then Senator Obama to join his technology task force. A pioneering marketing entrepreneur, Adam also founded several marketing firms, including an ad agency that was described by the New York Times as “The small agency that's every big agency's nightmare.”

Companies who have benefited from Adam's guidance and creativity range from Fortune 100 enterprises, including Sony, Procter & Gamble, T-Mobile, IAC, and Citi, to dozens of early-stage start-ups.

Adam is a longtime columnist for Inc. magazine; his commentary has appeared in Fortune, The Huffington Post, and numerous other national publications. He is also the co-author of The Dictionary of the Future.

LinkedIn profile of Adam Hanft

Joining soon

Lead Tech Advisor

Pioneer in AI Innovation

Stay tuned, joining the team will be a science and technology innovator with more than 30 years of experience.

Tech team

Gianni Guitteaud

Engineering Leader

Gianni is a technical leader specializing in AI architecture and enterprise-grade product engineering. He blends Wall Street rigor with entrepreneurial execution, shaped by his experience at Goldman Sachs and Bloomberg, and later as a startup founder and CIO for multiple family offices.

LinkedIn profile of Gianni Guitteaud

Benjamin Krigel

Pre-Sales Solutions

Benjamin is the Lead Pre-Sales Solutions Engineer at Different Day, bridging sales and product development to help clients translate business needs into AI-enabled solutions. As a technical founder, experienced full stack developer, and former sales leader, Benjamin pairs deep technical fluency with customer-facing acumen.

LinkedIn profile of Benjamin Krigel

Kim Ford

Application Lead

Two decades architecting enterprise web applications and cloud systems. Has shipped bespoke software for Apple, Japan Tobacco International, and other global clients with high-stakes production environments. Former lead of distributed engineering teams across multiple time zones, taking complex enterprise requirements from architecture through deployment. At Different Day, focuses on AI-augmented systems built with performance, security, and compliance at the core.

LinkedIn profile of Kim Ford

Jeff Rosen

UI/UX

Jeff Rosen is a user experience researcher, adept at utilizing qualitative methodologies and identifying valuable insights driving consumer behaviors. Jeff has a Masters degree in Human-Computer Interaction and Design from the University of Washington and a Bachelors in Emerging Media from Ithaca College.

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Client experience includes Microsoft, Meta, Sam's Club, Disney, Kellogg's, and Kering Brands.

LinkedIn profile of Jeff Rosen

Sales, marketing, and operations

DD De Calice

Operations

25 years as a Senior Sales and Business Development Executive in global luxury and premium apparel, with leadership roles at Hugo Boss and Calvin Klein. Led top producing sales teams with long track record of driving profitable growth.

LinkedIn profile of DD De Calice

Anthony Carroll

Sales Director

Anthony brings 15 years of experience in technology sales, working closely with Supply Chain and Marketing leaders across CPG, Retail, and Manufacturing. His background includes advising Chief Supply Chain Officers at Gartner on data-driven and AI-enabled transformation, helping operators reduce cost, improve resilience, and streamline complex workflows. He also partnered with Marketing leaders to apply AI to content operations, campaign execution, and performance visibility, enabling teams to move faster and make clearer, data-backed decisions.

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At Different Day, Anthony focuses on helping companies deploy AI systems that sit on top of existing tech stacks to accelerate decisions, eliminate manual work, and deliver measurable ROI.

LinkedIn profile of Anthony Carroll

Nick Hagedorn

Marketing Advisor

Senior Strategist at Hanft Ideas. Former Chief Genetics Officer at Scotts Miracle-Gro. U.S. Army airborne infantryman.

LinkedIn profile of Nick Hagedorn

Advisors

Bryan Amaral

Retail & Technology Advisor

Customer-obsessed retail tech executive and transformational catalyst. Founder and CEO of Clientricity with 30+ years driving customer experience for global retailers including Saks, Neiman Marcus, and Ralph Lauren. $100M+ in client ROI delivered.

LinkedIn profile of Bryan Amaral

Brian Finn

Senior Advisor

Renowned investment banker and decades-long consumer venture founder and investor. Former President of CSFB. Founder and Chairman of Siddhi Capital. 200+ consumer investments.

John Howard

Senior Advisor

Co-Managing Partner of Irving Place Capital. 30+ years in private equity across consumer products, retail, and industrial sectors. Founded Irving Place in 1997 after serving as Co-CEO of Vestar Capital Partners. Previously Partner at Wesray Capital, a pioneer of the leveraged buyout industry.

Brent Mills

Senior Advisor, Education

Founder and General Counsel of Metis Holdings, operating 21 college campuses across 8 states. Former Chairman and General Counsel of Town & Country Bancshares (Prism Bank, $500M+ assets). Former Vice Chairman of Spartan College of Aeronautics. Corporate finance attorney. J.D., University of Oklahoma.

Businesses and brands we've helped succeed.

Doubters welcome

Skeptical that you can get results this fast?

Let us show you how quickly we can turn tomorrow into a Different Day.

When can we start making life better for you?

Book a working session or write to hello@differentday.ai